"World of Warcraft players are highly invested in the game. A lot of the time, when they’re not playing Warcraft, they’re talking about Warcraft. We wanted to give them a portable way to expand that experience, and play it socially with other people, face-to-face. In addition to that, there’s going to be a lot in the game that non-WoW players who are familiar with TCGs will be interested in. All of the classic elements you’d expect from fantasy lore are going to be in this game."